What Information About Me Is Collected and Stored?
We collect two basic types of information from you in conjunction with your use of the Sites, personal information and non-personal information. Personal information is information that you supply to us, as described more fully below, i.e., when you use our Services, obtain a subscription, complete a survey, register on the Sites, upload content, participate in a community, or provide your e-mail address. Personal information is any information that can individually identify you and includes, among other things, your name, e-mail address, telephone number, postal address, credit card, billing and contact information. Non-personal information includes information that does not personally identify you, but it may include tracking and usage information about your location, demographics, use of the Sites and the Internet.
As a general matter, you can browse the Sites without submitting your personal information to us. However, there are a number of circumstances in which you may supply us or our agents with your personal information. The following lists the most common ways in which we may collect your personal information.
Registration for an account on the Sites
Registration for an event sponsored by Waterfull
Profile information that You provide for Your user profile
Making a purchase on or through the Sites
Uploading content to the Sites
Submitting an application to work at Waterfull
Providing personal information in order to be contacted by Waterfull
Participation in surveys
Participation in contests or sweepstakes
Signing up to receive alerts or other information via email, text or instant message from Waterfull
Requests for customer service, support requests or other assistance
Sites related communications, e.g. account verification; technical notification
Participation in communities, commenting on blog entries and participation in other forums
Submission of content or other data and information on any part of the Sites that permits it
Any other place on the Sites where you knowingly volunteer personal information
Participation in non-profit charitable donations on behalf of Waterfull
In addition, when you interact with the Sites, we may collect certain information that does not identify you individually and our servers may automatically keep an activity log of your use of our Sites (“Non-Personal Information”). Generally, we collect and store the following categories of Non-Personal Information:
Non-identifiable demographic data such as age, gender, and five digit zip code as part of collecting personal information
Device information about your computer, browser, mobile device, or other device that you use to access the Sites. This information may include IP address, geolocation information, unique device identifiers, browser type, browser language, and other transactional information.
Analytics and usage information about your use of the Sites.
Additional “traffic data” and log files such as time of access, date of access, software crash reports, session identification number, access times, and referring Sites addresses.
Other information regarding your use of the Sites.
Collection of Your Source IP Address/Location Information
We may collect and store location information about you on the Sites and associated with your account that you volunteer on the Sites or enable through the Sites or your device. We will not collect any location information that you do not volunteer or enable. We will delete any location information that you request is deleted. We do collect and store your device’s source IP address which may disclose the location of your device at the time you access the Sites.
Collection of Personal Information From or Through Social Media Sites or Using Your Social Media Logon
When you interact with any Service Provider page or account on a social media platform, such as Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, or Pinterest, we may collect the personal information that you make available to us on that page or account including your account ID or “handle.” However, we will comply with the privacy policies of the corresponding social media platform and we will only collect and store such personal information that we are permitted to collect by these social media platforms. If you publish your social media profile on our Service, we may collect personal information that you make available as part of that profile.
Collection of Personal and Non-Personal Information Through Surveys and Promotions
Collection of Third Party Personal Information Through Tell-A-Friend Feature
We may from time to time conduct a referral service to introduce people you know to our Sites and Service. If you choose to use our referral service to tell someone about our Sites and Service or a discount on the Sites and Service, we will ask you for your contact’s name and email address. We will automatically send your contact a one-time email inviting him or her to visit our Sites. We store this information for the purpose of sending this one-time email and tracking the success of our referral program. Your contact may contact us at email@example.com to request that we remove this information from our database.
We use both “session” cookies and “persistent” cookies. We also use various analytics companies. We do not use flash cookies, web storage, web beacons or other technology that tracks your browsing history across multiple Sites.
Third-party ad serving companies and other unaffiliated advertisers also display advertisements on our site. As part of their service, they may place a separate cookie on your computer or utilize other data collection and tracking technologies, to collect information such as your IP address, browser type, the server your computer is logged onto, the area code and zip code associated with your server, and whether you responded to a particular advertisement. For a listing of the third party companies we may allow to place cookies to serve ads on the Sites, click here. We do not control these third parties’ tracking technologies, how they may be used, or the information they may collect and we are not responsible for the privacy policies or the content of those third parties. Please visit the sites of those businesses at the links above to review their privacy policies. We may add or change the list of third party ad servers from time to time and we encourage you to check this section for changes. You can learn more about online advertising at www.aboutads.info/consumers.
Similarly, you can learn about your options to opt-out of mobile tracking by certain advertising networks through your device settings. For more information about how to change these settings for Apple, Android or Windows devices, see:
Please note that opting-out of advertising networks services does not mean that you will not receive advertising while using our Sites or on other sites, nor will it prevent the receipt of interest-based advertising from third parties that do not participate in these programs. It will, however, exclude you from interest-based advertising conducted through participating networks, as provided by their policies and choice mechanisms.
How Do We Use Your Information?
We use the information we learn from you to help us personalize and continually improve your experience on the Sites. We may use your Personal and Non-Personal Information in the following ways:
To upload your content to our Sites as you request
To permit you to update, edit, and manage your content on our Sites
To communicate with you about your account or transactions with us (including service related announcements) and send you information about features and enhancements on our Sites
To communicate with you about changes to our policies
To communicate with you about your comment to a blog post
To personalize content and experiences on our Sites, including providing you reports, recommendations and feedback based on your preferences
To disclose anonymized Personal Information to disclose statistics and analytics and other details regarding the use of our Sites.
To optimize or improve our products, services and operations
To automatically update the Sites on your device
To detect, investigate, and prevent activities that may violate our policies or be illegal
To perform statistical, demographic, and marketing analyses of users of the Sites
Use of Your Location Information
Specifically, we use your location information to:
Personalize content on our Sites, including providing you reports, recommendations and feedback based on your preferences
Optimize or improve our products, services and operations
Detect, investigate, and prevent activities that may violate our policies or be illegal
Perform statistical, demographic, and marketing analyses of users of the Sites and their purchasing patterns
Combination of Your Personal Information
We use the information from one portion of the Sites on other portions of the Sites or elsewhere in our network of Sites and other interactive features, or in reports and analysis, all of which are owned and operated by Waterfull, and we may combine information gathered from multiple portions of the Sites into a single customer record or analysis or report. We also use and/or combine information that we collect off-line or we collect or receive from third party sources to enhance, expand, and check the accuracy of your customer records.
Who Do We Provide Your Information To?
Business Partners and Third Parties
We may share your Personal Information with our other business partners from time to time. You may withdraw your consent to our sharing of your Personal Information with business partners and third parties at any time by following the opt-out process described below.
We have third party agents, subsidiaries, affiliates and partners that perform functions on our behalf, such as hosting, billing, push notifications, storage, bandwidth, content management tools, analytics, customer service, fraud protection, etc. These entities have access to the Personal Information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of that Personal Information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to the Sites.
We may also use or disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Sites; (b) protect and defend our rights or property, the Sites or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Sites or the public. This includes exchanging information with other companies and organizations for fraud protection.
What Steps Are Taken To Keep Personal Information Secure?
We are concerned about ensuring the security of your Personal Information. We exercise great care in providing secure transmission of your information from your device to our servers. Personal Information collected by our Sites are stored in secure operating environments that are not available to the public. Our security procedures mean that we may occasionally request proof of identity before we disclose your Personal Information to you. Please understand, however, that while we try our best to safeguard your Personal Information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
How Can We Transfer Your Personal Information?
How Long Do We Keep Your Information?
Following termination or deactivation of your account, Waterfull, its Clients, Affiliates, or its service providers may retain information (including your profile information) and user Content for a commercially reasonable time for backup, archival, and/or audit purposes. If you have any questions about termination or deactivation of your account, please contact us directly at firstname.lastname@example.org.
What Happens When I Link To or From Another Site?
Changes to This Policy
Information for Users in Europe and Elsewhere Outside The U.S.
Our Sites are targeted to the United States. If you use our Sites outside of the United States, you understand that we may collect, process, and store your personal information in the United States and other countries. The laws in the U.S. regarding personal information may be different from the laws of your state or country. Any such transfers will comply with safeguards as required by relevant law. If applicable, you may have a right to claim compensation for damages caused by a breach of relevant data protection laws.
Users in the European Union (EEA) and Switzerland
If you are a resident of the EEA or Switzerland, the following information applies.
Purposes of processing and legal basis for processing
As explained above, we process personal data in various ways depending upon your use of our Sites and Services. We process personal data on the following legal bases: (1) with your consent; (2) as necessary to perform our agreement to provide Services; and (3) as necessary for our legitimate interests in providing the Websites and Services where those interests do not override your fundamental rights and freedom related to data privacy.
Right to lodge a complaint
Users that reside in the EEA or Switzerland have the right to lodge a complaint about our data collection and processing actions with the supervisory authority concerned. Contact details for data protection authorities are available here.
Personal information we collect may be transferred to, and stored and processed in, the United States or any other country in which we or our affiliates or subcontractors maintain facilities. Upon the start of enforcement of the General Data Protection Regulation (GDPR), we will ensure that transfers of personal information to a third country or an international organization are subject to appropriate safeguards as described in Article 46 of the GDPR.
If you are a resident of the EEA or Switzerland, you are entitled to the following rights once the GDPR becomes effective:
The right to request data erasure – you have the right to have your data erased from our Websites if the data is no longer necessary for the purpose for which it was collected, you withdraw consent and no other legal basis for processing exists, or you believe your fundamental rights to data privacy and protection outweigh our legitimate interest in continuing the processing.
The right to restrict or object to our processing – you have the right to restrict or object to our processing if we are processing your data based on legitimate interests or the performance of a task in the public interest as an exercise of official authority (including profiling); using your data for direct marketing (including profiling); or processing your data for purposes of scientific or historical research and statistics.
The right to object to automated decision making – you have a right to avoid being subject to automated decision making and insist on human intervention if we make an automated decision that produces a legal or a similarly significant effect on you.
What Are Your Choices and How Do You Opt-Out?
We believe you should have choices about the collection, use and sharing of your information. Although you cannot opt-out of all data collection when you visit our sites, you can limit the collection, use and sharing of your personally identifiable information.
Collection of Personal Information
All personally identifiable information is provided on a voluntary basis. If you do not want Waterfull to collect such information, you should not submit it to the Sites. However, doing so will restrict your ability to access some content and use some of the functionality of the Sites.
Emails and Other Communications
If you would like to alter the type of communications you receive from us, including opting out of promotional communications from us, you may do so at any time by updating the communication preferences specified in your account profile through the Sites. Please note that this may affect your ability to access certain products and services, and we may continue to send non-promotional communications such as staffing confirmations, surveys, and other information about your use of the Service. If you refer others to us using our email functionality, please note that they may choose not to receive any promotional emails from us in the future by following the opt-out instructions in the email invitation.
Please note that while you may opt out of online behavioral advertising and other targeted advertising served by participating companies through Sites you may still see other types of advertising on the Sites, it just may not be as relevant or targeted to your interests.
Accessing and Correcting Your Information
If you have an account with Waterfull, you may review and change your information by logging into your account and editing your profile. Be advised that we may not be able to delete your Personal Information without also deleting your user account. You will not be permitted to examine the Personal Information of any other person or entity and may be required to provide us with Personal Information to verify your identity prior to accessing any records containing information about you. We may not accommodate a request to change or delete Personal Information if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.
Your California Privacy Rights
California Civil Code Section 1798.83 permits customers of Waterfull who are California residents to request certain information regarding its disclosure of their personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to email@example.com.